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Ever wondered why some digital experiences feel so smooth and engaging while others feel disjointed and frustrating? Well, much of it boils down to how well the design team understood their user base. At the heart of this understanding lies the concept of User Personas in UX/UI Design. Intriguing, isn’t it? These fictional but data-driven models of your users are a cornerstone of UX/UI Design. Understanding them can make the difference between a product that solves a problem and a product that falls flat. We are about to delve into the intricate universe of user personas and how they shape the customer journey in UX/UI design. Let's unravel this mystery together.